This guide reviews the internet Pay Per Click Engines. This is where you will find great advertising opportunities that are affordable and effective.
The information you are bound to get in this guide includes:
Pay per click is a way of making your website get priority on search results by using keywords to advertise. This where you use most searched words to give information about your product or services. The rules of bidding carry the day here as the higher you bid the higher you get your advert placed on the list Pay per click also goes by a number of other terms like, Cost Per Click, pay per placement, pay per position and pay per ranking.
The way pay per click works is that you only get to pay after a surfer follows a link to your site. This ensures that you only pay for the traffic you get towards you site. In other terms the service for which you are paying for is quite visible and evident.Search engines are however not the only places where you can get pay per click services. Publishers also have PPC on their sites as well. Google’s PPC service is available on the left had column.
This is a smart move
Using PPC gives you numerous advantages. The most important is that you only get to pay for traffic driven to your site. Using this method you also get traffic as a result of a wider exposure of your site on the web. This method also allows you to control how much you spend on advertising. This is because you can tell when you are doing well and when you need to advertise. In actual sense you can monitor the effect of advertising.
But you need to be careful
You should be wary of PPC search engines that pay clickers to click their revenue from clicks. You may find yourself paying for 10 clicks that came from a single person who never bought anything. You should therefore steer clear of unscrupulous search engines.
This pay per click guide gives an overview on the various pay per click programs that are on offer.
However there are standard criteria used to do the reviews. They include :